Text message marketing is...
Text message marketing is the process of delivering a highly appropriate message to a consumer's pocket. Over the years there have been many developments and innovations within SMS. The general approach to text message marketing is to obtain or collect mobile phone numbers, profile the users behind the phone and deliver targeted text messages at an appropriate time.
Case study "The car mechanic"
If you were a British mechanic you could easily set up a local promotion inviting prospects to enter into a competition. Your leaflet might read "To have the opportunity to win a free MOT text FREEMOT to 87474". Put a promotional leaflet in local shops, post offices and under car windscreen wipers. For the price of one MOT you could receive hundreds of responses.
Once you have a list of mobile numbers you can begin profiling users by age, car, locality and any other factors you can think of. Once you know their model and make of car you can start sending relevant and timely messages.
Relevant and timely text message marketing
Since our case study is based in Britain and its January 2010 - the worst winter for decades you could send reminders to all of your mobile users saying "It's winter and you'll be needing snow tyre chains, why not visit our garage on Mecha Lane, Oilston and receive 10% of your next purchase". This message is only 137 characters long so it's still within the 160 character limit and I am sure you will agree it's appropriate and timely.
How can I build the perfect text message marketing recipe?
To truly make the most of text message marketing you need to determine what your target audience want, the realistic offers you can make, promotion of your text message marketing campaign and a selection of questions to ask after prospects have opted into your promotions.
The message flow of your campaign could vary quite heavily, we recommend calling our sales team on +44(0)870 460 3992. Alternatively you can sign up for our mobile marketing free trial.
