The Text Works allows businesses of any size to build a direct-to-consumer mobile relationship using industry leading web-based mobile marketing software. The Text Works give you the power to contact your customers wherever they are with personalised, highly targeted, and relevant offers via SMS. With the Text Works you can set up campaigns to allow customers to respond to other forms of promotion and advertising, such as on-pack offers, posters and media ads.
To unsubscribe from marketing messages, customers can text the word STOP to 87474.
The Text Works is used by many different types of business. Our biggest users are publishers and radio and TV stations. We also have a variety of other businesses using The Text Works such as hair salons, bars, restaurants, letting & estate agents, councils, schools, universities, gyms and travel agents - the list is endless!
For end users, texting keywords set up on The Text Works costs the standard network charge (10-12p). Messages sent back out are free for end users, but use one of your message credits. Customers should be made aware of possible charges when being directed to Web or WAP sites from a link in an SMS.
The Text Works supports all UK mobile networks including O2, Vodafone, Orange, T-Mobile, Virgin, and most other smaller or aggregate carriers.
Log on to your account and then click then follow the steps after clicking “Top up”
When choosing a time for your broadcast, think about when your target audience will be most receptive. DO NOT send your messages at unsociable hours – you would not get a good response. Always ensure you have the permission of the person you are sending messages to – this is called the Opt-in. Unsolicited texts with non targeted messages are likely lead to complaints.
The Text Works gives you the mechanism for people to respond to advertising by texting a keyword to a short code. Examples of such campaigns include competitions, voting, and sending pictures. This allows you to build your mobile database of users and create lists to send your promotional messages. Use the list builder in The Text Works top create your number lists before progressing to the Broadcast tool to send.
A WAP push is a specially encoded SMS containing a link to a WAP site. On receiving a WAP Push, a WAP 1.2 or later enabled handset will automatically give the user the option to access the WAP content. On most modern handsets, a link to a WEB or WAP site can simply be written into the normal SMS in the format http://www.TheTextworks.com
The same option is available when sending a broadcast message to a customer.
The two know handsets which currently do not support WAP push messages are the Blackberry Perl and the Apple IPhone. These handsets will simply not receive a message when the WAP push response is used in a campaign or broadcast.
For businesses with higher message requirements, our £495 and £995 packages offer you up to 15,000 free messages with unlimited keywords for all your call to action campaigns.
There are no hidden charges with The Text Works! We give you all the tools no matter which package you choose.
If you require a premium text service for any of your campaigns, we have a large selection of routes available. These can charge the customer 10p, 25p, 50p, £1, £1.50, £2, £3, £5, and £10 per message. Please contact us with your requirements via the Contact Us page and a member of the sales team will be in contact.
The Text Works Broadcast engine allows you to send an almost unlimited amount of messages in a signal broadcast. Our connection into the networks allows us to send over 1000 messages per second but the amount you send is only dependent on your available message credits.
We provide delivery reports of all billed and free messages sent out. These are viewable from the statistics page.
Free messages are usually delivered instantly but this can depend on network conditions.
Yes, use the originator to tell your customer who the message is from, or is you have a call to action in your message always use 87474 in the originator.
Not at present. We will be rolling this functionality out towards the end of 2009.
Yes! The Text Works gives you the ability to setup campaigns allowing you to Chat with customers via SMS. Perfect for responding to customer service queries via SMS. Automate your 2-way communication with any of our campaign options such as text response, competition, voting, text for an email..
Click on the signup button next underneath the pack you need on the Pricing page.
Once you’ve registered, you can login at the top of the screen. Click on ‘My Account’ followed by “LOGIN TO YOUR SMS GATEWAY”. You will then be taken directly to the online interface.
Login to your account, then click ‘My Account’ and then click on the Top Up
Login at the top of the screen and then click on the ‘My Account’ button. You can then click on the Top up button on the summary page and follow the instructions.
The Text Works will automatically send you a notification when your credit gets low along with a link to allow you to top up
Use the support page to send your query through to The Text Works team. If you need help setting up a campaign, building a broadcast, or generally coming up with a strategy, we are here to help!
In general the guidelines state that you must have the opt in from the customer before sending any form of marketing message via SMS. Usefully, this can be included in the terms and conditions on when purchasing a product.
The Text Works gives you use of our dedicated 87474 shot code. In order to differentiate between campaigns on this short code we use Keywords. The Keywords are used at the beginning of the text from your customer and help identify incoming messages for your campaigns.
Invoices are automatically sent to you 10 days prior to your next billing date. If you wish to cancel your service you should do so during these 10 days. You will be billed automatically following this period for the following 90 days rental.
By clicking on the statistics tab within the Text Works interface, you will be able to see all the statistical information about any of your campaigns. Within the table, we measure free messages sent, and the quantity of the free messages delivered.
If a customer's phone is switched off, out of signal range, or out of credit, there can be a delay when delivering messages. This in turn causes a delay in the delivery receipts which will be reflected in the statistics.
For both 2-way and broadcast messaging its possible to change the originator of the message. This is shown on the receiving phone as the FROM field.
The current maximum is 160 characters although we plan to roll out multi-part messages towards the end of 2009.
Login to The Text Works and change your details on the My account page. If you wish to change the details of new users as part of your Text Works account, you will need to do this via your workspace.
The Text Works uses browser based software so there is no need to download and install software. As such, The Text Works is compatible with any operating system using Internet explorer (Version 7 or later), Firefox (Mac & PC), Google Chrome, and Safari (Mac & PC)
Always follow the guidelines set out by the direct marketing association and if you are in any doubt, please call or drop us an email.
All campaigns can be setup to automatically forward entries to an email address. This avoids having to log into the interface once the campaign is setup.
All text messages received by The Text Works are accessible through the Messages page once you've logged in through any browser. Sort your messages by Incoming, Outgoing, or both together. Chose your campaign to narrow down your search and use the quick links to define your date range.
