Gaming companies use The Txt Works to:
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• Drive repeat business
• Attract new business and encourage viral advertising
• Increase the effectiveness of your advertising
• Promote food sales, themed evenings and new product lines
• Promote quiet times of the year
• Profile and build information about their customers
• Build valuable databases |
The Facts
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• 71 million handsets in the UK
• Preferred method of communication for 81% of 18-35 year olds
• 98% of messages opened
• Delivery and read receipts |
The Casino
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A chain of casinos was looking for ways to increase their membership. They used The Txt Works to create a refer-a-friend scheme, sending a message to all members offering £10 of free chips to the member if they came with two friends, both friends were also given £10 of free chips. It was a very effective way to bring in new members. When the friend claimed their free chips they were asked for their mobile numbers. These were then used for future promotions.
The same group of casinos was looking to promote their restaurant. They sent text messages to advertise a restaurant promotion which offered free chips to the value of the restaurant bill. They now run the promotion once a month and it has become a popular event. They have also introduced a text booking service with a 'reply to book'. The confirmation texts are sent out on the day of the booking.
An online poker club wanted to attract more players during the week. On Monday afternoons they now send personalised vouchers for chips. These vary in amount and the players have to redeem a code onsite to find out how much they are entitled to. They have found that by bringing people onto the site they have encouraged more play. Players are keen to see how much their voucher entitles them to as the maximum amount in the prize draw is £100.
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Betting Shops
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The Txt Works is used by betting shops to increase foot fall and spend. From a database of regular customers a number of £5 free bets are sent to a random selection of mobile numbers. These can be redeemed in the betting shops across the country. The free bets are now sent on a weekly basis, every Friday. Through rewarding regular customers they are able to increase customer loyalty and average customer spend.
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An online bookmaker was looking for ways to draw back customers who had not visited for some time. They filtered numbers from their database that had not visited the site for over three months. They then sent a code to be redeemed on the site which would entitle them to a small free bet. They timed these broadcasts with major sporting events to maximise results. By going the extra mile to bring their customers back they have exceptionally good customer retention rates and have attributed this to The Txt Works.
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Bingo
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A bingo hall in Leeds has a database of all its members. They now send weekly texts, informing members of the biggest win in the last week and reminding them that they need to attend to have the chance of winning big themselves. They make the broadcasts fun and include personal details such as the customer's name and the last time they attended the bingo hall.
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An online bingo company was looking for ways to compete with the competition. They use a vast amount of different avenues for marketing and now include text competitions or text for a voucher. By making their competitions fun and offering great prizes they have created a substantial database of potential customers, and are able to continue to market to customers who haven't yet joined online bingo. When customers do sign up, they are immediately removed from the initial database and moved to a current player database. The company follows up all memberships with vouchers and special offers, and continues to reward regular customers and encourage customers who have drifted, back to the game. They also run refer-a -friend schemes by SMS and have found the sign up rates through this method continue to grow.
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The Txt Works is used widely within healthcare as an appointment reminder service. By sending out reminders the day before an appointment all our customer see a vast drop in missed and late appointments. The Txt Works is used by chiropractors, osteopaths, homeopaths, and physiotherapists. All reminders are personalised and on an opt in basis.
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Competitions
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A gaming company was looking to run a national competition designed to harvest numbers and raise revenue. They created exciting competitions to be placed within pubs and bars, on posters and tables. One winner was chosen nationally to win a trip for two to Las Vegas. Entrants had to answer three questions correctly and The Txt Works automatically sent an appropriate response for either the right or wrong answer. As well as raising revenue through using a billed route of entry, the company has gathered valuable .
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