Retailers
Retailers use The Txt Works to: |
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The Facts |
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Driving Repeat Business |
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Attract New Business |
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For one online shoe retailer we created a 'refer a friend' scheme. We gave their regular customers a promotional code that could be passed onto their friends. When this code was redeemed on the site the original customer was sent a £10 voucher, again via text. The initial response was fantastic and 'refer a friend' promotional codes were redeemed over 650 times. The retailer now plans to run this scheme twice a year. A men's clothes retailer began to run a competition on their home page, offering £100 for browsers who entered a prize draw by text. It was a great way to gather the mobile numbers of people who visited the site but didn't buy, giving them the opportunity to send out promotions in the future. They found it particularly useful in conjunction with their adwords campaigns. For an extra few pence they were gathering valuable marketing information for the cost of their click. |
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Increasing the Effectiveness of Advertising |
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"I know that 50% of my advertising is wasted. I just don't know which half." |
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YOUR ADVERTISING GIVES YOU THE OPPORTUNITY TO BUILD UP A CUSTOMER DATABASE, OPENING UP THE OPPORTUNITY TO MARKET VIA SMS IN THE FUTURE. |
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Promote Sales, Customer Evenings and New Product Lines |
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A large women's online and high street clothing retailer was sending out postal invites to preview sales via post, they were concerned about the cost of postage, and of producing invites. With 1st class stamps costing 39p they dramatically reduced costs by sending invites by text. They also created a text response RSVP so they were aware of the numbers that would be attending - helpful when deciding staffing levels and how much champagne to order in! The company was very aware of their image so used branded colour invites that could be downloaded directly onto customer's phones. |
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Track sales, and provide customers with up to date delivery information |
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A discount designer store was looking for ways to provide a more personal service through from sale to delivery. Using The Txt Works they set up an automated 3 text service, sending out a message on receipt of payment with an estimated delivery date; a dispatch notice; and a message a week later as a courtesy, containing a small promotional code for the customer's next purchase. They were aware that one of their customers' main concerns was around delivery, so by maintaining contact they were able to give the same sort of personal contact you would find on the high street. They also found that enquiries to the order line asking about purchases dropped, and complaints about delivery also dropped significantly. The first and second messages included a text response, giving the customer an option to receive a call back if they had experienced any problems. The same company were also aware that brief questions and enquiries were taking up valuable time on their phone lines and costing them money. They used The Txt Works 'open chat', to give the customer the option of making enquires, asking about stock, delivery and so on. This reduced their costs, and saved the customer the time and cost of a phone call. By improving customer service, they increased their customer loyalty. |
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