Gardening
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• Drive repeat business |
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The Facts |
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| • 71 million handsets in the UK • Preferred method of communication for 81% of 18-35 year olds • 98% of messages opened • Delivery and read receipts |
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Driving Repeat Business |
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Attract New Business |
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For one online plant retailer we created a 'refer a friend' scheme. We gave their regular customers a promotional code that could be passed onto their friends. When this code was redeemed on the site the original customer was sent a £5 voucher, again via text. The initial response was fantastic and 'refer a friend' promotional codes were redeemed over 650 times. The retailer now plans to run this scheme twice a year. A bedding plant retailer began to run a competition on their home page, offering £100 for browsers who entered a prize draw by text. It was a great way to gather the mobile numbers of people who visited the site but didn't buy, giving them the opportunity to send out promotions in the future. They found it particularly useful in conjunction with their adwords campaigns. For an extra few pence they were gathering valuable marketing information for the cost of their click. |
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Increasing the Effectiveness of Advertising |
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"I know that 50% of my advertising is wasted. I just don't know which half." |
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An online seed, plant and tools retailer was looking for ways in which to streamline spiralling advertising costs. By including a a text response in all their advertising they were able to reduce their advertising costs by 32% and get more response from the advertising they ran. They used a combination of 'text for a voucher' and competitions on their advertising and then used the numbers they gathered to market to these customers via text in the future. YOUR ADVERTISING GIVES YOU THE OPPORTUNITY TO BUILD UP A CUSTOMER DATABASE, OPENING UP THE OPPORTUNITY TO MARKET VIA SMS IN THE FUTURE. |
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Promote Sales, Customer Evenings and New Product Lines |
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A gardening retailer with one large store and an online presence was looking for ways to reduce the cost of their promotional newsletters. They were sent to local customers and customers who bought from the web site. They created two separate text campaigns profiling the customers by where they bought. With 1st class stamps costing 39p they dramatically reduced costs by sending promotions or vouchers to customers' mobile phones prompting them to visit either the website or the shop. In the past, it had been difficult to measure the effectiveness of the newsletter, but by using trackable text codes for individual offers they were able to gauge the effectiveness of each promotion. The company was very aware of their image so used branded colour promotions that could be downloaded directly onto customers' phones. A new cottage garden plant company were looking to promote their second sale. Having gathered their customers' numbers on ordering they were looking to move old stock at a faster rate than their first sale which had been disappointing. They sent notification of the sale to customers' mobiles, with a unique code and an offer that every one in fifty visitors to the site who entered a code would win a prize. The prizes ranged from packets of seeds to a pair of Falcon Secateurs. Not only did they have a great sale but they also saw their general sales rise. They now market by text on a regular basis and have attributed their rapid growth to their great product range and its promotion by text. |
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Track sales and provide customers with up to date delivery information |
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