Posted by Peter Ratteler Friday 14th May 2010 at 14:42
Only send relevant offers. The most important aspect of any SMS broadcast is the content within the message, and more importantly, the relevancy of the message to your target audience. High relevancy will give you a high conversion rate.
Refine your lists. Lists should be refined to remove any failures (messages which were not delivered) from previous marketing sends, as well as any customers that have previously opted out.
Remove duplicate numbers. Most mobile marketing platforms automatically remove duplicate entries in uploaded lists. This prevents the same marketing message being sent to a customer twice which can lead to unnecessary costs.
Only send to mobile numbers. As with removing duplicates, most modern SMS platforms also strip out landline numbers. In the UK, numbers starting 07 are reserved for mobile phones.
Tailor your message. Think about the target audience and tailor it to their needs based on other customer information collected such as date of birth, or last product or service purchased.
Personalise each message. If you have managed to collect a customer's name - use it to make your broadcasts more personal.
Calculate the best time to send. Try to think about when your customer will be most likely to take action on the message.
Measure the response. If you are planning to broadcast to a large amount of customers, why not try several messages test messages on a smaller.
Stagger the send. In most cases a promotional marketing message will a call to action such as "Visit our new website here..." or "call our sales hotline now on 0800..". If this is the case, make sure you stagger your broadcast to help manage your workflow as you won't be able to meet the demands of the customers.
Use long messages. It is sometimes difficult to get your offer across in 160 characters so look for a provider that allows you to send long messages.
