Mobile marketing blog

Some really great news for T-Mobile recently as their mobile website has been ranked No.1 for the second year running. Global reviews announced T-Mobile the best of its assessed mobile phone websites this week.

Mobile web design is still the under dog

Mobile web is still largely an untapped lead generation resource - so does this mean their success will be short lived, who knows. Another interesting factor derived from the Global reviews findings is that the mobile web development is not keeping pace with the vast growth and evolution of mobile related offerings.

With Google and Yahoo looking to dominate search for the mobile web will T-Mobile and similar industry leaders be able to rely on their mobile websites being a real web referral? Only time will tell.

The criteria

The survey measured user experience on the T-Mobile, Orange, Vodafone, 3, Virgin, O2, Carphone Warehouse and Tesco mobile websites for a reasonable cross section analysis of the industries services.

They assessed each mobile service provider using the following criteria:

• content and tools
• customer support
• prospective customer information
• purchasing process
• site utility

The results

T-Mobile received a total score of 66%, O2 were a close second with 61% - an improvement on last years results. Vodafone are still in third position with 59%. I think all companies could invest in mobile web optimisation and facilitation - the question is can you afford to miss out on mobile?