Mobile marketing blog

Little Caesars - Oklahoma, used sms to drive awareness of their in restaurant Curious George live show and provide highly measurable promotion for their brand.

They used specific TV placements to target individuals with a mobile sweepstake, SMS was perfect because it was instant and highly accessible for the user.

As an added bonus they also achieved a double opt in effect allowing little Caesers to promote future in house shows and other points of interest.

Their opt in rate was approximately 50 percent which is incredible for a first attempt at mobile marketing, don't be discouraged by any low results on your first attempt - the slightest change to a campaign can double your opt in rate.

This is another great example of television promotions and SMS interactivity forming a very strong symbiosis with this instantly interactive technology.