We have noticed a couple of blogs appear around the subject of mobile marketing and advertising. In short mobile advertising can be described as having a paid advert hosted on a mobile facing website or application. One or two blogs mentioned SMS messages as being "strictly" mobile advertising, and I wanted to discuss the distinction between sending an SMS advert and SMS mobile marketing.

If an SMS message is a stand alone advert then it is mobile advertising - I can't argue with that. But mobile marketing by definition is building a group/demographic of mobile device users from an array of mobile campaigns, sending them targeted messages and perhaps finishing with some follow up contact with other campaigns or promotions. SMS is one of the BEST ways to profile, promote and persuade mobile users.

My advice to anyone interested in learning more about mobile marketing is Google the term "mobile marketing" and have a look at the real industry news. SMS is still a core foundation to many mobile marketing success stories, from ABC's Heroes interactive initiative to Future Publishings editorial profiling campaigns.

We offer a free trial and live demonstrations of SMS mobile marketing. Don't just take our word for it, research and try it for yourself.