Mobile marketing

EMAIL STRATEGIES RECYCLED FOR MOBILE MARKETING

Posted by Phil Robinson
Tuesday 1st December 2009 at 10:50

Email marketing has always been a favourite marketing method in the past and no doubt for the future. Email and mobile marketing have a lot in common, this article has some great information for email marketers. Using a variation on their advice I have compiled the following tips for mobile marketers;

Customer Engagement
Use profile information from previous SMS campaigns to engage users with opinion poles, promotions and competitions.
Stay on target
Always make sure your campaigns and promotions are as relevant as possible. One way to make sure participants are willing to spend money is to have them text in to start the campaign. That way you know they are interested in your offer, competition or opinion pole.
Twitter
Use mini blogs like Twitter.com to promote campaigns, people share a lot of information very readily on social networks - can you afford to ignore them?

This and more is possible with our web to SMS service. For a comprehensive introduction to our service see out mobile marketing live demonstrations blog.

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