Before you send any messages its important to think about your engagement strategy from your target audiences perspective. Put yourselves in their shoes, would you like to receive a message saying "We are offering cars for even less, buy now!", no. You need to think outside the box, surprise them and make them feel like you understand them.

How do people achieve this? Here is a quick guide to customer attraction and engagement;

• Create a campaign to attract attention - for example a competition, auction, SMS coupon or other loyalty scheme
• Use Point Of sale, websites, emails, cold calling - anything you can think of to get the word out
• Group your new users by age, geography and interests (campaigns entered of answers to profiling questions)
• Build a promotional campaign to target EACH specific group
• Run your campaign right away or at a more appropriate time

You might be saying at this point, why bother? Because we are seeing an exponential interest in SMS from all areas; retailers, marketers, publishers, broadcasters, hosting companies and many more. The Internet as a whole agrees on one thing - SMS mobile marketing will be widely used. Its success, like so many things, relies on your innovation and persistence and you need to be in it to win it (sorry for the cliché).

HAPPILY we are here to help, get in touch now or sign up for a free trial and have a play, if you get stuck you will have direct access to our support and marketing team.

Good luck with all your marketing campaigns and initiatives.