Mobile marketing blog

Children in need raised £1.75 million through £5 SMS donations. Each donation debited from prepaid balances or added to users contracts. This SMS billing can be used in many ways but is well suited to charities because it is much quicker and easier to text a five digit number (shortcode) with a keyword than to phone a number and have a conversation.

Every penny of the SMS donations went to Children in need and raised a further £500,000 with gift aid alone. We are now offering discounts to charities who want to leverage SMS mobile marketing, so get in touch with our advisor's to discuss the opportunities and discounts available.