Mobile marketing blog

A Xiam Technologies survey indicated that mobile phone users are having difficulty accessing certain mobile content and how this is a barrier for a number of potential consumers.

80% of US and UK mobile device users at some time have had difficulty accessing mobile content. The major issues included slow search/download times, device issues and interface bugs. A whopping 27% said they could not access mobile content at all.

63% said they wanted to spend money on mobile content if only they could access it. Previous claims that there is not enough content for mobiles is no longer the case. One of the most popular services accessed by mobile users is weather content and apps, closely followed by social networking and games.

I think the key here is don't go mobile until your ready and test your content thoroughly; don't claim to be a mobile content provider until you can provide a version of the service for everyone. The negative attributions of a bold claim and poor delivery can stay with brands for years.