MMA officially released a new definition of mobile marketing recently. They say that mobile marketing is "a set of practises that enables organisations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network".

Insisting that mobile marketing is so much more than spamming people with SMS coupons, MMA discuss the functionality and definition of mobile marketing at the Mobile Marketing Forum, LA.

You can read their press release from the forum here - prnewswire.com.