The 2009 Mobile Marketing Forum saw a decrease in attendance this year with only 300 visitors in total. But the atmosphere seemed more positive and competitors less defensive, a sense of collaboration for the greater good - public confidence in mobile marketing.

The forum was held in Sheraton, downtown Los Angeles and offered rich networking opportunities for mobile marketing service providers and specialists. There was a definite theme; how do we overcome the 2009 mobile marketing problems as an industry. Perhaps they have finally learned from the other technical industries such as hosting - global conferences that share valuable information to secure the future of the industry and prevent monopolization. Many people were asking "is this the year of mobile marketing?", clearly the industry leaders still feel mobile marketing has not peaked.

Some of the higher profile attendees included Tom Daly, CO of Coca Cola, and Louis Gump of CNN. The industry will need to be supported by the larger corporations to increase public opinion.

I've said it before and I will say it again people need to be bold and step into the mobile marketing world, it is an untapped resource for branding and service monetisation. Are you sure you can afford to not invest?