Mobile marketing blog

Is Bluetooth a good mobile marketing method? Blismobile claimed their recent promotion was a success with over 205,000 downloads of their new film preview.

Sounds impressive? Not when you learn only 1% of the total commuters exposed to the bluetooth promotion actually downloaded the trailer. Blismobile claimed to use posters and promotions to opt in to this promotion, but in reality it seems they continually spam you with Bluetooth requests until you either download the promotion of turn Bluetooth off. Something else to bear in mind when promoting through Bluetooth; most mobile devices have it turned off to save power and have authentication to prevent unwanted requests.

Bluetooth is sadly a dying mobile marketing strategy and is not as controllable as SMS mobile marketing. The future of Bluetooth seems bleak.