COORS LIGHT AND DADDY YANKEE BEER WITH SMS MOBILE MARKETING
Posted by Phil Robinson
Thursday 19th November 2009 at 12:04
Coors light and Daddy yankee have teamed up to promote the beer and Daddy's latest single "Grito mundial" using and SMS competition, using radio and display cards with the call to action "text CLTIX to 98171" to enter.
The partnership benefits both of them after Daddy sold 8 million copies of the single and won over 35 awards including the Latin grammy. The target demographics were 21 to 35 year old of Hispanic origin. The potential prize for entering was a meet and great event with Daddy opting in mobile owners to other Coors related campaigns and promotions. The text works offers identical SMS mobile marketing campaigns and full life cycle support before, during and after campaigns to you maximum potential.
The partnership benefits both of them after Daddy sold 8 million copies of the single and won over 35 awards including the Latin grammy. The target demographics were 21 to 35 year old of Hispanic origin. The potential prize for entering was a meet and great event with Daddy opting in mobile owners to other Coors related campaigns and promotions. The text works offers identical SMS mobile marketing campaigns and full life cycle support before, during and after campaigns to you maximum potential.
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