Mobile marketing blog

Tom Daly of Coca Cola revealed key information relating to the selection process Coke use when selecting a mobile marketing partner. Coca Cola prides itself on the third party relationships and strives to improve productivity, strategies, creativity, competitive advantage and attract and retain talent.

"We're not buying structures, we're not buying the names of the companies on the card - we're buying access to people" - Tom talking to a group of mobile marketers. He went on to talk about their brand being under constant scrutiny, having employees who can communicate with and listen to their audience and their desire to pay for value not time. Tom is right everything they do is under scrutiny and despite their product being just a selection of beverages their reputation and public opinion is huge.

Tom even went as far as giving his email address out to the the audience, its tdaly@na.ko.com.