Mobile marketing blog

CCN has formed a dual revenue model comprising of subscription and advertisers fees to maintain their mobile business and not become just another on-line media publisher.

Louis Gump, CNN vice president, said "We believe that at some point in time more people will get news from mobile than on-line". Clearly CNN do not want to miss the boat on the mobile content revolution.

CNN sees mobile as a core part of their future and say that they need to take action now and just start something. All media publishers are going to struggle with this transition and we too have seen an increase in the monetisation of Media content through SMS promotions and profiling. Speak to our support team for more information.