Mike Wehrs, President of MMA, unveiled the "Certified Mobile Marketer Program" in Los Angeles this week. The course provides marketers with the skill necessary for mobile marketing careers and increases the validity of mobile marketing as an industry in its own right.

The course is available to individuals and organisations helping them master industry related terminology and mobile marketing campaign management. The program consists of three tiers with courses aimed to produce comprehensive mobile marketing professionals at its conclusion.

Hopefully the spam-like reputation of mobile marketers will be softened by this certification and others like it.