Social networking is one of the fastest-growing activities among mobile users domestically and worldwide, so marketers must follow the eyeballs and develop a mobile social strategy. It is the primary way people communicate with each other in 2009. Younger people are using technology to improve their friendships and grow their social networks on and off line.

SMS mobile marketing is still a very valid way to offer targeted promotions to the younger generations, current research shows that social networks are more tolerant of promotions and anything on their mobile phone is both opened and read more than email and social media sites.