Rapper Gucci Mane is using mobile to promote his new album, "The State vs. Radric Davis." Using twitter to advertise his shortcode and keyword Gucci tweeted "Txt DecemBURR to 484848 to hear a preview of 'Worst Enemy' from The State Vs Radric Davis, new album in stores DecemBURR 8th - RT!". Once again another example of leveraging the social media networks to achieve hype and promote mobile marketing campaigns.

To achieve this as an SME set up a twitter account and from the offset offer a link on your site and use it to support your customers. Once you have a number of customers following you and you know they are interested in your promotions you can set up a campaign with a keyword and a shortcode, why not try this with our SMS mobile marketing free trial.