NFC or Near Field Communications is a short range wireless communication technology covering a range of approximately 100 centimetres. It is said that 1 in 6 mobile phone users will regularly use NFC by 2014. It offers significant benefits for businesses and mobile marketers with the ability to allow POS promotions through mobile phones.

There are some sales and promotional opportunities for mobile marketers, for instance offering loyalty rewards in the form of mobile vouchers for regular shoppers or perhaps referral scheme promotions.

Japan has taken to the technology without hesitation but it seems western society won't be ready till 2014 for the NFC payment revolution.