FL interactive have Internet and mobile rights for 80 football clubs in The Football League, Premier League and Football Conference. Kieran Kilbride said "FLi is one of the largest football networks in Europe and its websites receive more than 120 million advertising impressions every month. This is a great opportunity for the right company to make a connection with our network's six million individual users."

The Text Works is not in a position to offer anything other than SMS mobile marketing so our vote goes to Piri Ltd. Piri offer WAP and SMS services with the added value of experienced support to implement, optimise and monetise mobile marketing campaigns and initiatives.

Whoever applies for this tender needs to be able to deal with a huge volume of WAP/mobile internet and SMS traffic. How they want to implement mobile marketing and what they expect to achieve from their campaign is not clear.