GOOGLE MOBS THE MOBILE AD WORLD
Posted by Phil Robinson
Thursday 12th November 2009 at 10:54
Google announced acquisition of Admob, a mobile display advertising specialist, for $750 million ($450 million).
Research has shown the Apple's iPhone and Google's Android access the mobile web substantially more than other mobile devices. Admob was established in 2006 and boasts working with Coca Cola, Ford and Procter & Gamble.
Reference: Google turns to mobile
Research has shown the Apple's iPhone and Google's Android access the mobile web substantially more than other mobile devices. Admob was established in 2006 and boasts working with Coca Cola, Ford and Procter & Gamble.
Reference: Google turns to mobile
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