Mobile marketing blog

A recent report from Forrester Consulting found that 74% of marketers said they preferred SMS as a marketing tool and 44% of a random internet user population said they would prefer to receive product information and general marketing via SMS. Other finding in the report also suggested that UK based companies are the best at multi-channel marketing strategies and developing relationships with potential customers.

Why might this be?

• SMS is highly measurable
• It is instant
• Messages are of a digestible length
• People have to opt in to messages so are more likely to show an interest in targeted messages

Other reports have suggest that by the year 2013 SMS will be widely used as a compliment to marketing campaigns.