Research shows that tanning salons are loosing credibility with recent accusations surrounding sunbeds and the increased risk of skin cancer. As a result more and more competing salons have turned to SMS mobile marketing to communicate the truth about sunbeds and inject positivity into their brand.

Businesses like tanning salons are perfect for this type of marketing as they have regular contact with their customers, their business relies on local trade and they can promote SMS campaigns at Point Of Sale. SMS mobile marketing is a lot more diverse than people think and the interactivity and impressionability can potentially separate you from your competition.