According to the research company Frost and Sullivan in the report "The Future of Messaging" text messaging will continue its prolonged dominance.

The report was compiled from 18 separate interviews of leading Telecom providers across the globe.

"Simple accessibility, ubiquitous network interoperability, ease of use, affordability and price predictability" were the words used by Ronald Gruia in reference to the SMS marketing medium.

With nearly 4 trillion messages sent globally every year and with this added accessibility, SMS is still the No.1 choice for mobile marketing professionals throughout the UK and beyond.