SMS REMINDERS CAN IMPROVE RETENTION BY 70%
Posted by Phil Robinson
Thursday 18th March 2010 at 14:50
A local hairdresser near Brighton have used the SMS reminders service to increase their repeat visitation rate by 70%.
As with many services of this kind, the hairdressers clients were missing appointments and consequently having to reschedule and in some cases loose customer appointments. Forgotten appointments also meant some members of staff were without work for up to 3 hours, reducing profit margins exponentially.
By reminding their clients of their appointments they claim there has been an increased attendance resulting in a 70% reduction in losses.
What a great example - SMS marketing is not necessarily a gold mine, but it is a way to apply leverage to your business and amplify your efforts and marketing exponentially.
As with many services of this kind, the hairdressers clients were missing appointments and consequently having to reschedule and in some cases loose customer appointments. Forgotten appointments also meant some members of staff were without work for up to 3 hours, reducing profit margins exponentially.
By reminding their clients of their appointments they claim there has been an increased attendance resulting in a 70% reduction in losses.
What a great example - SMS marketing is not necessarily a gold mine, but it is a way to apply leverage to your business and amplify your efforts and marketing exponentially.
