After some research and networking the general assumption seems to be that mobile marketing is simply broadcasting to a group of individuals that are likely to have an interest in a specific product or promotion. For example someone said "Sending offers or advertising through Mobile SMS is known as Mobile Marketing."

Other marketing professionals are saying that mobile marketing requires Bluetooth proximity alerts, picture messaging innovations and market driven mobile applications. Whilst all of this is true to some degree it is a very limited approach to improving brand attention, customer awareness and lead generation. Here are some recommendations to achieve maximum results when mobile marketing:

1. Publish a call to action to your audience with your shortcode and keyword, for example "Send TextWorks to 87474"
2. When customers respond TheTextWorks interface will store their response and in turn send a custom reply
3. Their numbers and messages will be stored in your database
4. Build a list of customers from your interface
5. Develop a viral or promotional message with a free or discounted offer
6. Send your message

Some of the larger companies have spent a lot of resources on building viral mobile marketing campaigns on a grand scale, for example using billboards in times square allowing people to control a persons emotions by texting one or two keywords to a shortcode.

Most SME's are using the 6 steps in conjunction with advice from our team of specialists, but that doesn't mean you have to do the same. If you have an idea and want to sound it out contact us or try our free trial to make sure mobile is right for you.