MEASURING MOBILE MARKETING RESULTS
Posted by Phil Robinson
Friday 25th September 2009 at 14:10
Our team of developers have been working to improve our SMS interface and measurement tools. One of the main topics of discussion was making campaign responses more measurable and displaying the data in a meaningful way.
We have added the following features to our statistics engine to meet the aforementioned requirements:
We have added the following features to our statistics engine to meet the aforementioned requirements:
- Statistics can be restricted to a custom date range
- Users can view results by type of message, revenue, costs and profits
- You can view specific trends, for example popular days of the week or popular times
- Three dimensional graphs for all statistics
- View and download statistics in spreadsheet format
