RETAIL MOBILE MARKETING
Posted by Phil Robinson
Wednesday 23rd September 2009 at 17:27
What is it?
Retail mobile marketing consists of sending SMS text messages to customer mobile handsets to promote products and developing incentives to persuade customers to send messages using your designated shortcode and keyword. Some retailers use the two methods in conjunction and others use our service to simply broadcast a specific group of consumers.
Why do it?
Now more than ever retailers need to diversify their approach to promotional marketing. Mobile marketing is still fresh and allows marketers to:
Who does it?
Tesco joined forces with Marie Curie Cancer Care to "raise money on the move" linking to a mobile website for Marie Curie donations and news. Sainsbury's have started an in store viral marketing campaign to promote latest wine offers. Many other large and small retailers are adopting the mobile advertising initiative.
How it's done
Build a strategy to encourage customers to text a shortcode to subscribe to news, events and special offers. Make sure you publish the shortcode and any other details clearly across all the usual channels, just like you would with emails and web addresses. You could even train staff to collect numbers at Point Of Sale by offering rewards or loyalty schemes. Make sure any participants know that they will be receiving promotional messages and allow them to unsubscribe at any time. Consider all of the above carefully when training retail staff.
Once you have an audience you can begin broadcasting strategic and even viral messages. Use as much information about your customers to determine if your messages are appropriate and avoid over messaging; spam will result in customers removing themselves from your database.
Contact us for any further queries or marketing advice, our UK support team will respond to your email within 1 working day. Real time demonstrations are available on request.
Retail mobile marketing consists of sending SMS text messages to customer mobile handsets to promote products and developing incentives to persuade customers to send messages using your designated shortcode and keyword. Some retailers use the two methods in conjunction and others use our service to simply broadcast a specific group of consumers.
Why do it?
Now more than ever retailers need to diversify their approach to promotional marketing. Mobile marketing is still fresh and allows marketers to:
- Reach thousands of customers in seconds
- Drive customer loyalty through promotions
- Gain insight into customers
- Improve marketing response rates
- Measure responses instantly
Who does it?
Tesco joined forces with Marie Curie Cancer Care to "raise money on the move" linking to a mobile website for Marie Curie donations and news. Sainsbury's have started an in store viral marketing campaign to promote latest wine offers. Many other large and small retailers are adopting the mobile advertising initiative.
How it's done
Build a strategy to encourage customers to text a shortcode to subscribe to news, events and special offers. Make sure you publish the shortcode and any other details clearly across all the usual channels, just like you would with emails and web addresses. You could even train staff to collect numbers at Point Of Sale by offering rewards or loyalty schemes. Make sure any participants know that they will be receiving promotional messages and allow them to unsubscribe at any time. Consider all of the above carefully when training retail staff.
Once you have an audience you can begin broadcasting strategic and even viral messages. Use as much information about your customers to determine if your messages are appropriate and avoid over messaging; spam will result in customers removing themselves from your database.
Contact us for any further queries or marketing advice, our UK support team will respond to your email within 1 working day. Real time demonstrations are available on request.
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