The USA government have teamed up with health specialists such as Johnson and Johnson, and Pfizer to create health alerts specifically for pregnant women.

The service "text4baby" is targeting new mums and pregnant women with health related messages. Using the baby's due/birth date the service is guaranteed to be timely and concise.

Because some mothers are unable to attend all appointments or just cannot pay medical insurance the health standards and survival rate of children is in decline. To combat this worrying trend the US government have decided that SMS is the only way to assist and advise mothers.

The decision to use SMS as the main communication method came from the fact that pregnant women use SMS more than any other communication method; presumably because its cheap, instant and easy to use.

The health reminders are sent thrice weekly with helpful information, developmental advice, dietary information and other health related suggestions.

The service, just like our own default SMS reminder campaigns, only costs the standard network rate to enter. All resulting reminders are absolutely free to the end user.