Mobile marketing blog

Mobile marketing is simply marketing through a mobile device. More specifically since the early 2000's, it means marketing material transported via SMS to mobile phones. SMS has become a legitimate marketing medium and has proven to be highly successful in recent years.

To achieve a successful mobile marketing campaign you should follow these steps:

1. Decide what you are going to advertise
2. Determine who wants to learn about your products or services
3. Sign up with an SMS service provider
4. Build a relevant subscription list
5. Compose viral and understandable messages
6. Spend time reviewing your campaign results
7. Learn from your mistakes and listen to your audience
8. Go back to step 1

Make sure that subscribers are aware that they may be contacted in the future. Avoid spamming people and always be open about your intentions. Always offer an easy way for users to unsubscribe. All of this information and more is available within our SMS gateway interface and mobile marketing blog.

Companies who have used mobile marketing include; The Guardian, BBC, Future publishing, Loot, The Big Issue, Ford, Jaguar, Volvo, Yahoo, The Ministry of Sound and many more. The vast majority of companies who have taken part in these campaigns have learned a lot about their customers, continued using the service and improved relationships with their target audience.

The future of marketing will include technologies such as mobile phones and it is predicted that by 2012, 70% of marketing campaigns will involve mobile marketing in some way. But for the time being it remains a fresh and acceptable way to stay in touch with customers and virally market new products.