Mobile marketing blog

In essence this is a text message based NHL hockey game. Using a call to action, including a short code and keyword, participants can select a defender and attacker to compete in a virtual hockey stand off.

The strategy behind this SMS initiative was to engage fans building their familiarity with players identities and building interest in the competitive potential of one on one hockey stand off's.

As an added bonus participants were encouraged to tune into radio and television broadcasts. Fans can check the leader boards, rules and individual scores through mobile web pages.

To date close to 2400 fans have participated with a whopping 145,000 text messages sent so far.

Why not take a look at our business text messaging page and see how you can reach your customers and improve product attention today.