Japanese car manufacturer Nissan and Internet giant Yahoo have joined forces through a mobile marketing exercise. The theme of the campaign is simplicity; using Nissan Micra, Pixo and Note models to illustrate the theme. Yahoo has created an application enabling their users to publish reviews of places to stay and city breaks on a global scale. Yahoo will promote its guides through mobile phones and online networks with the main focus being on Nissan's simplistic car design. Other car manufactures that have used mobile marketing include Ford, Jaguar and Volvo. What separates this campaign from previous efforts is that it is promoting two brands at once. It will be interesting to see how successful this joint venture is.



Ford marketed their new Flex model successfully in Dallas targeting a culturally broad spectrum of consumers in the barber shop and beauty salon trade using uVIP and bCODE technologies. Jaguar promoted its XF model advertising on mobile sites such as admob.com, Yahoo Mobile, cars.mobi and MSN.mobi.

Volvo set up a Switzerland based mobile marketing competition giving away a V50. To enter the competition entrants had to text "V50" followed by their postal codes to a dedicated short code. In response they received a special code and details of their nearest Volvo dealership. By visiting the dealership and presenting the code they were given respective prizes. In addition visitors were also entered into the Christmas draw for the V50 model.

Small to Medium Enterprises still have the opportunity to reanimate their marketing strategies through mobile for a reasonable price. The amount of companies using mobile based marketing is increasing and consumers are discovering new brands through these campaigns. Contact us for more information on mobile marketing and other initiatives to put your products in your target audience's hands.