Mobile marketing blog

SMS mobile marketing really IS for everyone. To prove this I will briefly illustrate how some business models that have NOT considered SMS mobile marketing might achieve instant and long tail responses.

Travel agents

Who is it for?

Anyone who offers a Business to Customer service allowing prospects to research and book holidays, flights or experience breaks.

What can SMS do?

• Book tickets for flights, cruises and coaches
• Send ticket confirmations
• Hotel bookings
• SMS Holiday check list

All of this is easily possible with SMS. 99.8% of mobile phones support SMS and 98% of people keep their phone on their person.

How does SMS achieve this?

• Ticket booking - they can either text a shortcode, for example 87474, or reply to one of your promotional text messages with their destination and travel dates
• Ticket confirmations - a text message will be sent out confirming or declining their request applying instant feedback for a better all round service
• Hotel Booking - our service will convert their request into an instant email sent to a given address
• Holiday check list - timely reminders dependant on their journey, for instance inoculations, passport, currency and any other useful information

Retailers

Small to medium enterprises within the retail industry can use SMS in and outside of their stores for customer interactivity and brand promotions.

How its done

• Display keywords and shortcodes on product shelving, Point of Sale or other promotional material in store
• Offer discounts and information as an incentive to text into your campaigns
• Profile their shopping habits based on their SMS interactions (our system does this automatically)
• Send them a text message clearly stating how they can opt out at any time
• Start promoting supplier and third party products to your remaining users

Technical firms

Whether its web, telecommunication or computer related, SMS alerts can save you time and money.

• Hardware failure alerts straight to your engineers
• Allow text messages from customers reporting issues

Our SMS gateway API is easy to use and reliable. In house developers can easily implement this solution and send messages instantly.

Public safety and awareness

Weather warnings, defence related information, health and safety problems all can be sent to local residents, subscribers or emergency services. This is a great use of SMS, the instant delivery and response capabilities could save lives and inconvenience.

Financial services

This is most applicable to banks, debt collectors and insurance brokers.

• Send out large withdrawal and balance alerts
• Allow customers to request SMS mini statements
• Chase outstanding debts with SMS - if it is delivered they have no excuses
• Inform customers of their claim progress

More importantly SMS interactions and alerts are not restricted to any type of message flow. The trigger to start, continue or stop SMS mobile marketing campaigns can be anything you have set up or we can track.

How your campaigns work is up to you, our support team will walk you through WHAT our systems can achieve and anything more specialist will be dealt with by our on-site UK technical team. With The Text Works you really do have the power to innovate and interact like never before.