Mobile marketing blog

The British love of mobile phones is set to grow with 1 in 5 people in the UK spending a quarter of their day on their mobile phones. Despite handset sales declining mobile phone use is at an all time high. The British Empire loves their mobiles so much that next to nothing can stop their compulsion to open a text message or answer an incoming call. A large number of handset owners obsess over the latest mobile phone peripherals, upgrades and applications.

There is said to be 200 million calls a day in the UK on mobile phones showing that information exchange on a personal and business level is centred on mobile phones. People seem to fear they will lose out if their mobile phone is off or if they don't have it with them wherever they go. The need to have a mobile phone at any time is so great that clothing manufacturers are adding mobile phone pockets to bags, trousers and jackets. Some mobile phone pouches even have a hole for handset headphones.

Mobile phones are a fashion commodity and with the aggressive competition between the mobile networks; they are forced to offer higher priced complementary handsets with lower priced tariffs. Access to the latest handsets on contract will only strengthen the bond between the average Brit and their phone.

Text messaging is on the up and recent studies suggest that mobile phone subscriptions will increase by one billion over the next few years. Current mobile phones are already more powerful than some desktop computers. Some of the handset features include a clock, thermometer, light meter, GPS, accelerometer and in some cases a compass. The kit packed into these tiny devices is more complex than some of NASA's lunar modules.

Mobile phones are future safe because the technology is open for developers to produce software and solutions for most handsets. Google blog suggests the following could be available to handset owners:

Smart alerts

Dynamically notifies you when something requires your attention, for example if you have passed your usual stop on a train.

Augmented reality

Making full use of the mobile phones devices to automatically predict relevant information without the users input. For example a phone might use the camera and GPS to scan the local environment, recognise a restaurant sign and proximity then preload its menu, price list and recent reviews.

Work tool

Mobile phones could become the one-stop-shop for your working day. They could replace your PC, Blackberry and Global Positioning Systems.

The future of mobile is secure with businesses discovering innovative ways to communicate with their current customers and win new business too. Long live the mobile phone.