PEPSI ARE USING MOBILE MARKETING AS PART OF THEIR MARKETING STRATEGY
Posted by Phil Robinson
Wednesday 26th August 2009 at 17:43
Pepsi have revealed recently that they use Mobile Marketing in their promotional strategies and marketing. Ugur Oglu says "The mobile channel allows us to target and reward our customers on a real time basis setting mobile aside from other forms of marketing".
Pepsi will be taking part in the 2009 Mobile Marketing forum in Germany. Others to attend include Coca Cola, Sony Ericsson, Nike, Lufthansa and Auto trader. The event starts on September 9th and is said to have attracted some of the giants of modern marketing.
Larger companies cannot achieve the same level of personalised support that SME's can, as such smaller companies have the opportunity to use mobile marketing on a personal level and secure a relatively large portion of the market.
Pepsi will be taking part in the 2009 Mobile Marketing forum in Germany. Others to attend include Coca Cola, Sony Ericsson, Nike, Lufthansa and Auto trader. The event starts on September 9th and is said to have attracted some of the giants of modern marketing.
Larger companies cannot achieve the same level of personalised support that SME's can, as such smaller companies have the opportunity to use mobile marketing on a personal level and secure a relatively large portion of the market.
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